ENG ESP

SENTÉZ

  • TYPOLOGY: Retail
  • LOCATION: Buenos Aires, Argentina
  • SIZE: 65 m2
  • DATE: March, 2024
  • PHOTOGRAPHY: Ana Grucki
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escalera

Paradigms are expanded & logical thinking is distorted. A very personal behavior rooted in the essence of the brand: break and build. Following this logic, it is proposed to reverse the traditional store scheme. That which touches the floor will live on the ceiling. The utilitarian object -bag- moves to acquire the quality of an ornamental element, a piece that elaborates the artistic composition. Starting from the deconstruction of the canon of the traditional commercial store floor, the functional space dedicated to the display of the product is freed to make room for the new protagonist, the user experience.

escalera

Paradigms are expanded & logical thinking is distorted. A very personal behavior rooted in the essence of the brand: break and build. Following this logic, it is proposed to reverse the traditional store scheme. That which touches the floor will live on the ceiling. The utilitarian object -bag- moves to acquire the quality of an ornamental element, a piece that elaborates the artistic composition. Starting from the deconstruction of the canon of the traditional commercial store floor, the functional space dedicated to the display of the product is freed to make room for the new protagonist, the user experience.

exh SENTÉZ NEO neo SENTÉZ escalera EXH fachada
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