Oh! Tea
- TYPOLOGY: Bars & Restaurants
- LOCATION: Barrio Chino, Buenos Aires, Argentina
- SIZE: 70 m2
- TASKS: Concept Design, Architecture, Interiorism.
- DATE: December, 2020
- PHOTOGRAPHY: Ale Blanco
Oh! Tea arrives in Buenos Aires with the aim of revolutionizing an ancient and traditional product to bring it closer to a young audience in a fresh and different way. To make it possible, we merge contemporary Asian culture (present in comics, movies, and social media) with a futuristic architecture with simple lines.
Located in a strategic corner of Chinatown, special emphasis was placed on the store’s exterior impact: a stainless steel skin trimmed with pure pink glass geometries, reflecting both colored neons and city lights.
Inside, everything revolves around the metal bar. Observed from the micro-perforated metal bleachers, or from the bar in the window that tints the city in pink, the baristas put on their spectacle of making colorful tea-based drinks.
The design aims at a young audience where the relationship with digital and the opportunity to take photos makes the experience of a consumer looking for something beyond the product: feeling identified, falling in love with a place and its universe.
Oh! Tea arrives in Buenos Aires with the aim of revolutionizing an ancient and traditional product to bring it closer to a young audience in a fresh and different way. To make it possible, we merge contemporary Asian culture (present in comics, movies, and social media) with a futuristic architecture with simple lines.
Located in a strategic corner of Chinatown, special emphasis was placed on the store’s exterior impact: a stainless steel skin trimmed with pure pink glass geometries, reflecting both colored neons and city lights.
Inside, everything revolves around the metal bar. Observed from the micro-perforated metal bleachers, or from the bar in the window that tints the city in pink, the baristas put on their spectacle of making colorful tea-based drinks.
The design aims at a young audience where the relationship with digital and the opportunity to take photos makes the experience of a consumer looking for something beyond the product: feeling identified, falling in love with a place and its universe.
